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It's not a witch's game to do your transactions with SAAQclic!

That's the message that Cossette depicted with playful charm in this Quebec government campaign. Immersed in an enchanting universe, with a nod to the many cult sagas, we discover an endearing elf.

On the shoot orchestrated by NovaFilm, the Advertising & Experiences team was on set to infuse a touch of our magic into this fantastic universe. We summoned all our expertise to imagine, design and animate this elf, a creature we had the privilege of perfecting and bringing to life in this short account of sorcery.