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Discover our latest campaign, "iÖGO. Snack it up!” created in partnership with The Hive and Lactalis. iÖGO, the Canadian yogurt brand, invites you to meet charming characters singing about being sidelined for a more delicious snack.

We had the pleasure of bringing not only The Hive's creative concept to life but also the endearing characters of the muffin and his friend Jell-o! Our animation team meticulously hand-drew these characters and ensured to infuse them with a range of emotion to make them expressive and lifelike. Creative inspiration was drawn directly from the talents of Broadway performers as we aimed to forge an emotional connection with the audience.
To establish an instant connection and convey emotion effectively, it was crucial to recognize that while these characters' bodies were primarily composed of food, their eyes and mouths played a vital role in expressing emotions to the audience. As a result, this delectable duo is as memorable as they are adorable, and will hopefully capture the hearts of audiences for years to come.

The production and direction were entrusted to our talented partners at Rodeo Production, under the expert guidance of director Daniel Ehrenworth, based in Toronto. The catchy jingle that accompanies the campaign adds the final touch to this spectacular world hidden inside a refrigerator. Join us in this hilarious adventure and discover what makes iÖGO more than just an advertisement.