Rod Broomfield Senior Art Director

ABOUT

Brief

When a woman uses new Dove nourishing body lotions, her skin feels and looks great and it shows in her body language. Our brief was to bring this idea to life in Facebook.

Solution

To demonstrate the confident body language resulting from Dove body lotions, we created a human video font where real women appear and form words as you type.

We then created a Facebook application so women could write, share and post short messages literally written in body language.

AWARDS

DMA Award Gold
DMA Award Silver

MADEIT CREDITS

  • DoveClient

Dove - The School Of Body Language

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