Rod Broomfield Senior Art Director


Managing brand perception on social channels is probably one of the hardest tasks for a brand like

British Gas. Wilbur the penguin has become a real asset that allows British Gas to join customer conversations beyond the usual questions about the bill.

Besides the millions of views each of the films received, the content is making a positive impact on customer sentiment. Scrolling through the hundreds of facebook comments it's obvious that customers really do love Wilbur!

Date created: June 2015 2015-06-01T00:00:00+0100
Date published: 7 December 2020 2020-12-07T11:35:22+0000


Project featured: on 14th December 2020

British Gas - Social Content