Rod Broomfield Senior Art Director


Convince budget holders of Local Education Authorities (LEAs) that Cisco Breakaway Schools programme can help them deliver better results with smaller budgets.


A scaled down school desk that emphasises the need for teachers to spend more time effectively in the classroom — allowing technology to alleviate the pressure of administration duties, much like businesses do.

The desk was produced by taking a real school desk to pieces and photographing every side, including the bottom complete with chewing gum!

I distressed hundreds of rulers to go with the pencil sharpener and pencil in the box. Oh, and my daughter did the smudgy handwriting on the desk lid.

Awards: DMAs Gold & Silver. London International Awards Finalist.

John Caples International Awards Bronze.Campaign Direct Finalist.

Date created: October 2005 2005-10-01T00:00:00+0100
Date published: 7 December 2020 2020-12-07T11:52:10+0000


  • CiscoClient

Cisco Back To School



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