ABOUT

As APAC Motion Graphics Lead for Netflix, I established robust and efficient work pipelines for the region. Initiating and implementing strategies that were rolled out both globally and regionally. I enhanced workflows not only within Netflix, and also for it’s vendors. Additionally, focusing on effective brand building and management for AV assets throughout the region.

As a highly versatile creative, I have had the privilege of shaping iconic brands for industry leaders such asNetflix, Discovery Channel, YouTube, and Google and more.

Core Competencies

Leadership & Strategy: Set up and established work pipelines for APAC region, serving as the primary representative for graphics in regional and global discussions.

Creative Excellence: Spearheaded the delivery of high-quality AV trailer graphics, ensuring highest alignment with industry standards and brand integrity.

Workflow Optimization: Implemented streamlined, cost-effective workflows that resulted in over 70% reduction in operational costs and enhanced collaboration with vendors.

Localization Expertise: Managed title campaign localization across 27+ languages, including teasers, trailers, and featurettes for global distribution.

Innovative Solutions: Identified gaps in workflows to drive innovation and facilitate quick pivots, ensuring timely delivery of AV marketing assets.

Team Development: Conducted interviews for AV team members and designed vendor testing protocols to maintain high standards in production quality.

Technical Skills

Deep understanding of AV post-production workflows
Extensive experience in brand building and asset management for APAC region with strong time management
Daily operational management for AV streaming assets across social platforms
Strong stakeholder collaboration skills with a proactive approach to problem-solving



Achievements

Achieved significant operational efficiencies for trailer graphics production in APAC,
Rolled out a successful font library expansion globally, leading to over 70% reduction in costs and enabling more creative flexibility
Tailored, region-specific Motion Graphics toolkit for vendors