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Stop trying to sell products. If you continue to look at your product or service as a literal, physical entity, you’ll never see all the underlying reasons people actually spend money. Even past functionality, the reasons people buy can be simplified down to specific variables. Most commonly, these variables tend to be basic human needs. One of the more important ones being physiological necessities — the need to stay physically healthy.
The prominence of this basic human need and the level of importance human beings place on it has, like all things, given it a high monetary value. So how does this value manifest itself and in what forms? Grocery stores, that sell food. Water utility companies, to stay hydrated. And several other groups, organizations, and industries that offer some sort of physiological service or product to stay healthy. One of the most popular and dominant? The medical industry.

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