ABOUT

To capture leads while introducing prospects to the newly established Zircon Principal Group brand, we highlighted the true luxury behind what is offered: an end-to-end service, potentially hands-off, leading to total peace of mind.

Zircon Principal Group is their client’s Ground Control for their project. They're dealing with a piece of property that involves the literal grounds they purchased. Then, Zircon is the one pulling the strings and moving the project forward, while their client can sip champagne in their pajamas from their private jet (in their PJs in a PJ).

To give up their email, we offered a guide to getting projects done faster (and more profitably). The design evokes a luxury travel brochure while providing useful info. This combines an aspirational lifestyle proposition with Zircon’s value proposition, which appeals to very high net worth clientele. And it’s the right kind of client: someone who is less interested in micromanaging and more inclined to move faster from project to project.