ABOUT

In just about every culture, there is a designated time to step back from your ego and acknowledge your gratitude for others. Let’s do that right now.

Because where would we be without doctors, construction workers, or tile makers. The people who do or make things, the people who we brag on behalf of—a.k.a. our clients—deserve all the props in the world and more.

How Can We Oppose Overload?

Sometimes it can feel you’ve spent so much of each day consuming media, content, and bits of information—and not enough time reflecting on and processing it—that it all goes to waste. Any experience has the potential to help us grow as individuals, but not without properly examining what that experience means. The ever-expanding deluge of digital content has been building to this point for a while, but this is the year that we all agreed it became way too much. Or maybe it was the year when tuning out became potentially hazardous. Information could save your life, misinformation could end it. How could any of us be expected to step out of the moment under those circumstances? And through it all, you wouldn’t expect to find profound wisdom for life and society from, of all places, the advertising world. But when we look at what we do, it offers an interesting model for how to lead a more thoughtful existence:

Have a goal.
Maybe you want 100 sales or to bench press 100 lbs.
Try to reach it.
Maybe you meet with an agency or a personal trainer.
Analyze.
For example, we look at analytics for this email to see how we can make better emails.
Improve.
Mix up your course of action based on that analysis.

What does that have to do with information overload? It means we are producing content that has purpose and isn’t just another waste of digital space. Maybe if we can be just as thoughtful about other aspects of our lives, we can be more focused and meaningful in our everyday efforts.