ABOUT

A short hypothetical project in which a brand and packaging were created around the phrase 'Wine-O-Clock". The original brief was one set by Bulletproof UK, and the project was then continued and extended. A gift set of mini wine bottles was designed in a radial pattern to mimic a clock face. The bottles were numbered from 1 to 12, getting progressively more dark in colour and rich in flavour. The numbers on the bottles also get fuzzier as they increase to simulate the feeling of getting drunk.