ABOUT

A project which aimed to raise footfall and awareness of a little known public footpath in the centre of Cheltenham. Research into the history of the path revealed a complicated history of railway tracks which had made Cheltenham what it is today. After discovering original signs and way finding elements on the Honeybourne Line, a new brand and signs were developed to bring footfall to the path. The logo references 1920s or 30s style railway typography.