About me

I'm a conceptual creative director and copywriter. I like to write tags, strategies and pitches, but also captions, lines and scripts. I like to build worlds, brands, platforms and campaigns, but also agencies, departments and creatives. I like to stand up and sell great work and make great work with talented people. I like few cliches and most exceptions to the rule. I like to know a little bit about everything, and a lot about little things. I'm from South Africa, based in Brooklyn, working worldwide.

Robert's work

Soweto Gold 'Marked By Bravery' Case Study

DAZN 'Blowing Up The Fight Game'

Nissan 'Kicks'

Eastbay 'The Hunted'

MTN 2010 World Cup Global Sponsorship Campaign 'Ayoba' 2010

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