Robert Rutherford
writer + executive creative director
ABOUT
This short film explores the context and impact of the 'Ayoba' campaign by mobile telecoms network MTN. They were Africa's first global sponsors of the FIFA World Cup when it was hosted by South Africa.
MADEIT CREDITS
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Robert RutherfordWriter & Executive Creative Director
Back to MTN 2010 World Cup Global Sponsorship Campaign 'Ayoba' 2010 project