ABOUT

Korean skincare brand Erborian was gearing up for the launch of its new Super BB Concealer-Serum, which combines coverage and skincare into one product. To mark the occasion, the team at Erborian was running its first UK OOH campaign and asked us for help with the creative assets.

We created OOH assets featuring a mixture of product and model shots alongside clear, concise messaging articulating Super BB Concealer-Serum’s benefits. The assets were rolled out in almost 500 sites around the UK, in various formats, including print, digital, motion and Video on Demand (VOD). By deploying these assets across the UK, we aimed to maximise visibility and impact, reaching consumers at multiple touchpoints during their daily routines and driving awareness for Erborian's innovative product in the highly competitive UK market.