Rob Pratt
Creative Director
ABOUT
To launch LG’s range of brilliant OLED 4K televisions, B&D were tasked with creating a 30 second TVC to be shown in UK & Ireland as well as a range of print and digital adverts to support the campaign.
LG’s OLED 4K TV has incredible contrast between the deepest blacks and brightest colours, the campaign had to reflect this.
And so, the LG OLED 4K TV concept ‘Perfect Black creates Perfect Colour’ was born.
MADEIT CREDITS
studiopro:Rob was verified as a studiopro on 30th September 2022
Annual 2018 JudgeBranding
Annual 2025 JudgeIndependent Agency of the Year
Project featured: on 27th May 2015
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Rob Pratt has been a Contributor since 11th May 2018.
