ABOUT

Hey Savi is the fashion search engine designed to eliminate the frustrations of online shopping. With brand-agnostic, AI-powered image recognition and personalised recommendations, it turns visual inspiration into seamless discovery. Think Shazam meets Spotify, but for fashion.

We helped Hey Savi create a brand world that felt fresh, useful and genuinely user-first. Our goal was to explain the technology in a way that excites without overwhelming and land a memorable proposition that sets Hey Savi apart from traditional search engines and shopping apps.

We brought Hey Savi to life with smart storytelling rooted in user behaviour. At the heart of the launch was a sizzle film that introduced the product promise in four simple steps: Snap. Search. Buy. Wear. Everything we did kept the user in control and kept the brand humble. We also worked closely on visual identity applications, with particular focus on the distinctive 'speech bubble' device as a visual hook to bring the brand’s conv