Rob Pratt Creative Director

ABOUT

Car advertising company Adverttu needed help realigning their brand identity under a new, greener direction. This required a new company name, brand strategy and visual identity.

We coined the new name, Drovo, based on a portmanteau of Drive and Move. The movement aspect is something we really wanted to push. The wordmark itself includes a moving element, able to flex and change when needed.

The Drovo brand is always moving, inspiring and carefully conceived down to the last detail. With a fresh design, Drovo’s new brand uses distinctive colours, a clear layout structure, variable typeface and bold application to guarantee it always stands out.

MADEIT CREDITS

  • DrovoClient
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