Robin joined ASICS Europe in the role of Director of Integrated Marketing Communication EMEA in August 2017. This new division is delivering forefront and consistent brand messaging across traditional - and especially - digital marketing channels for the ASICS brands across the EMEA region for our Performance, Sportsstyle categories.
Before joining ASICS, Robin was the Managing Director of the international creative agency VCCP Berlin leading and developing integrated work for prominent consumer, lifestyle and challenger brands both on an international and local level.
Before VCCP, he managed the Brand Solutions & Insights creative unit at VIACOM. He formed many partnerships with multiple lifestyle brands and across all touch points, leading all trade marketing activities and brand experiences.
Prior to that, he spent seven years at Coca-Cola where his last role saw him join the global content excellence team in Atlanta overseeing the digital creative work for Coca-Cola's global brands. Robin started his career at Razorfish, creating global digital work for clients such as adidas.
Advertising, brand development, Brand Management, Creative Direction, Digital Marketing, digital media, Digital Strategy, Event Marketing, integrated marketing, interactive advertising, Interactive Marketing, marketing communications, marketing management, marketing strategy, Media Buying, Media Planning, Mobile Marketing, new media, online advertising, Promotions, relationship marketing, social media marketing, Sponsorship, web analytics