ABOUT

In the months following the COVID-19 pandemic, up to 48 per cent of Timaru’s weekly recycling had been contaminated. Items like food, nappies and medical waste were ending up in yellow recycling bins leading to entire truckloads of recycling material going to landfill.

The Timaru District Council required an educational campaign with the aim of making changes to bad recycling behaviour. This would be something the whole region could relate to and be proud of.

I was tasked with providing the visual design elements for the ‘What’s in your bin?‘ waste education campaign. The Council required a range of collateral including press advertising, online and social media advertising, website graphics, brochures, and bin stickers.