ABOUT

Mole Screen is a new, Christchurch, skin health clinic providing melanoma detection at an affordable price.
My role was to create an identity that met the character of the clinic and spoke to the target audience – from 50 years + with a history of sun exposure.
The resulting logo device derives from the dermoscopic magnification technology used to inspect skin lesions. The cross and cool blue colour illustrate the medical aspect of the clinic. I chose a bright supporting colour palette, yellow and red to convey the power of the sun.