ABOUT

Concept:
WACA is a community organisation delivering programmes across leisure, education, business, wellbeing and youth support. As the organisation expanded, it needed a clearer and more consistent identity capable of connecting its different programmes while strengthening recognition across the community.

Execution:
I developed a scalable brand identity system spanning the core WACA identity, programme architecture, printed communications, apparel, merchandise and public-facing applications. The system established greater visual consistency while allowing individual programmes to retain their own purpose within a recognisable master brand.

Results:
The unified identity strengthened WACA's public presence and created a more consistent platform for communications across its programmes. It also established a scalable visual foundation that could support future community initiatives, partnerships and funding opportunities.