ABOUT

Concept:
International Waendel Walk is one of the UK's largest international walking events, attracting more than 3,000 participants each year. The existing event identity lacked the clarity and production standards required for consistent reproduction across apparel, merchandise and event applications.

Execution:
I refined the event artwork and developed a structured, production-ready apparel identity system. This included establishing consistent visual standards, production specifications and artwork suitable for embroidery and print across garments, merchandise and event assets.

Results:
The resulting system strengthened brand recognition, improved production consistency and created a scalable identity that could be reproduced reliably across apparel, merchandise and event applications year after year.