ABOUT

Concept:
As Grosvenor Group approached its 25th anniversary, the business recognised that its existing identity no longer reflected its position as the UK's largest independent contract leasing company or its ambitions for the future. The move into new purpose-built headquarters created an opportunity to establish a more contemporary corporate identity while retaining the equity of the existing brand.

Execution:
Taking inspiration from the architecture of the new headquarters, I developed a refined visual identity system extending across the corporate marque, signage, vehicle graphics, printed communications, digital marketing and branded apparel. The work created a consistent visual language capable of operating across physical and digital customer touchpoints.

Results:
The new identity aligned Grosvenor Group's visual presence with its market position, strengthening brand consistency and establishing a scalable platform for future communications and growth.