ABOUT

Once a year Vodafone carries out an evaluation of the projects done by the marketing and advertising companies working for the brand during the previous year. Each agency faces this "exam" creating an orginal presentation.

In this case, under the concept-headline "For Vodafone, whatever is necessary", we sent "a proof" of all the things, creative and non-creative, we are able to do working for the brand.

Box headline:
For Vodafone, whatever is necessary.
Brand Review 2009 - 2010

Solution:
We created 25 different voodoo dolls representing the Vodafone's competitors in Spain, one per each MK Department employees, to communicate that we had done our best and even "a bit more" during the previous year.

Voodoo doll label:
During 2009 we have used all our good practices and some trickery.
If you want to see the rest of things we've done for you in 2009 / 2010, look inside the doll.

Voodoo doll label reverse:
In Arnold 4D we are so devoted to Vodafone, that in addition to what you have asked us for in your briefings, we have done some "extra work" to finish with your competitors.