ABOUT

SEUR asked Arnold 4D to came up with its 2012 summer campaign, in order to increase the shipping activity during this period and specialy promote the shipments made through the website

Attending to these two goals, the agency proposed a notorious as well as funny solution: the creation of “Mr smarty pants know-it-all”, a comical character determined to compete against SEUR with all kind of crazy ideas, all equally absurd.

What did it consist of?
The campaign consisted of a web platform under the headline “If you want to ship something this summer, you can ask Mr smarty pants know-it-all or trust in SEUR”. The site contained four videos showing demonstrations by Mr smarty pants on how shipping your stuff this summer without paying a dime… and making it quite clear with his remarks that SEUR is the simplest and cheapest solution.

And the National Basketball Team?
Provided that SEUR is Official Supplier of the Spanish Basketball Federation, we were aimed to combine the Mr smarty pants campaign with the warm-up tour for the Olympic Games London 2012. This way our character was the protagonist again proposing his crazy basket strategies to Sergio Scariolo, spanish national basketball team coach, in order to win a gold medal.

Social Media
How we moved it? Taking advantage of the viral possibilities Mr smarty pants offered us, we used all kind of non-conventional media such as Youtube, Twitter, e-mails, banners… We also launched a Facebook competition called “Challenge Mr smarty pants and take everything away” where you could win travel suitcases and iPads. In addition you could win 50 shipments for free when sending through

RESULTS:

Goal: 7.700 online pick-ups. Result: 8.480.
Goal: 12.000 shop pick-ups. Result: 11.791.
Forecast income: 460.900 €. Real income: 488.000€