ABOUT

AFAL
Alzheimer's Families Association.

Advertising campaign to make society aware of the situation and psychological disorders in people in charge of Alzheimer's patients.

Press 1.
Headline:
I have no job, I have no holidays, I have no friends. My son has Alzheimer's. Please help me.

Body-copy:
Alzheimer's does not only affect the patient but everyone involved in that persons life. Depression, exhaustion, guilt or anger are causes of psychological disorders in people in charge of Alzheimer's patients. For those reasons hundreds of families need our help desperately to receive daily guidance and support.

Join AFAL. Alzheimer's affects us all.

Press 2.
Headline:
I have no job, I have no holidays, I have no friends. My husband has Alzheimer's. Please help me.

Body-copy:
Alzheimer's does not only affect the patient but everyone involved in that persons life. Depression, exhaustion, guilt or anger are causes of psychological disorders in people in charge of Alzheimer's patients. For those reasons hundreds of families need our help desperately to receive daily guidance and support.

Join AFAL. Alzheimer's affects us all.

Press 3.
Headline:
I have no job, I have no holidays, I have no friends. My mother has Alzheimer's. Please help me.

Body-copy:
Alzheimer's does not only affect the patient but everyone involved in that persons life. Depression, exhaustion, guilt or anger are causes of psychological disorders in people in charge of Alzheimer's patients. For those reasons hundreds of families need our help desperately to receive daily guidance and support.

Join AFAL. Alzheimer's affects us all.