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CP Proximity, CP Interactive and CP Data, direct and relationship marketing agencies.
Briefing:
Christmas campaign by CP Proximity to send out Seasons's Greetings and prove the agency's capacity

Solution:
Santa Calus decides to retire and he looks for an agency by consulting with clients of CP, marketing experts who can vote via the website or sending a SMS.

CP is chosen and the first thing it sends out is a chimney-box closed with a lock. At a website, clients were received by the person handing their account, and they were told that CP had discovered that many people don't get a Christmas present because they haven't got a chimney.

On 25 December clients received a SMS with a password to open the box. Inside there was a camera an the first photograph consisted of a christmas greeting message from CP.

Results:
Response rate: 63,2%
Calls congratulating the agency for the campaign: 100%