Roberto Executive Creative Director Global Team

ABOUT

CP Proximity, CP Interactive and CP Data, direct and relationship marketing agencies.

Briefing:
A totally differente Christmas greeting, demonstrating the agency's capacity and creating relationships between clients.

Solution:
Let's make our clients and friends give each other gifts (which we supply).

"When a bell rings, an angel gets their wings". The client receives a mailshot with a password and enters to get their wings.

He / She answers a questionaire and pairs off, then receives his / her partner profile and seletcs a gift for he / she.

If the candidate participates actively, he / she wins a gift and their "wings". If not, they receive a gift and a voucher for some chichen wings.

Results:
63.9% entered

MADEIT CREDITS

Get your Wings

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