Roberto
Executive Creative Director Global Team
ABOUT
CP Proximity, CP Interactive and CP Data, direct and relationship marketing agencies.
Briefing:
A totally differente Christmas greeting, demonstrating the agency's capacity and creating relationships between clients.
Solution:
Let's make our clients and friends give each other gifts (which we supply).
"When a bell rings, an angel gets their wings". The client receives a mailshot with a password and enters to get their wings.
He / She answers a questionaire and pairs off, then receives his / her partner profile and seletcs a gift for he / she.
If the candidate participates actively, he / she wins a gift and their "wings". If not, they receive a gift and a voucher for some chichen wings.
Results:
63.9% entered
MADEIT CREDITS
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RobertoArt Director
