ABOUT

Gender-related violence awareness campaign.

Our objective was to increase public awareness of domestic violence and teaching both victims and their close relatives how to detect the first gender-related violence warning signs in order to act to stop it.

After a wide number of working sessions with Mistreated Women Associations we perceived three first warning signs to alert about: humiliation, threat and isolation. We came up with a multimedia campaign (TV, cinema, press, outdoor and online advertising) under the concept of: "Don't ignore the signs. Choose to live."

It got great media coverage, specially because it was the first time an advertising campaign was focused on the warning signs preceding the violence act.