ABOUT

BBVA Salary Credit Promotion
Advertising and DM campaign for BBVA Bank.
Welcome onboard.

Strategy:
The bank BBVA is launching an innovative incentive to increase payments made by direct deposit: six free plane tickets.

Creativity:
Under the concept "Walk into BBVA and fly out", we carried out the following actions:
1_ A direct mail piece consisting of a brochure and a sleeping mask.
2_ A second one with the shape of a plane ticket.
3_ A large plane tail as a POP element for BBVA offices.
4_ The shop windows of the bank offices became giant stands displaying little planes that clients could pick up.
5_ A TV campaign showing different situations in wich some characters had been substituted with cutouts of themselves.
6_ An Internet campaign: microsite, banners and pop ups.