ABOUT

A success combination
Advantages of planning with Wanadoo.es
Briefing:
Show large-scale advertisers with little Internet presence the advantages of planning with Wanadoo.

Solution:
A very personalized mail shot was sent to prepare for a sales visit.

A box: "Discover the combination that ensures success". On opening: "...unless you act quickly".

Along with this, the manager of each brand (it's important to put yourself in the manager's shoes in order to understand the effectiveness of the mail shot) found THE COMPETITORS PRODUCT next to the Wanadoo brand. How do you get in before this success occurs?: contracting advertising with Wanadoo before they do.

Results:
56% arranged an interview with Wanadoo salesmen.