An immersive journey through the world of Hennessy Cognac.
The ultimate showcase of Hennessy brand savoir-faire, Le Grand Voyage is an immersive, avant-garde journey where education and art meet, to redefine brand education for the spirits category and beyond.
Built in a former shipping warehouse in Brookyln, NYC, this spectacular production was made up of a series of inspiring art installations and unique experiences that brought to life the nature, people and savoir-faire behind the unparalleled craft of Hennessy.
The experience awakened the senses as guests travel through place and time to appreciate a 250-year dynasty of cognac tradition.
client - Hue & Cry Agency
services provided - 3D Design, Creative & product development
location - New York, USA
Red Dot Award - Red Dot Award