ABOUT
Coca Cola ball exchange | London
Working once more with M&C Saatchi, Roberto's team designed, fabricated and installed the Coca Cola ball exchange on Potters Field Park, Tower Bridge.
Coca Cola marked its sponsorship ahead of the Rugby World Cup 2015 with a ball exchange event asking Londoners to trade in their usual summer sports balls for a rugby ball. There were 1000 balls up for grabs on the day, and 1,000,000 over the whole event!
The shape of the structure mimicked a rugby ball, using perspex on the front of the counters and graphic elements along the top section. Participants were able to see the balls that had been exchanged along with a bungee cage housed inside the structure.
Some lucky guests had their balls signed by rugby stars!
client M&C Saatchi
services provided - Creative, 3D Design, engineering & fabrication
location - London
Back to Coca Cola ball exchange project
WRS Recruitment Limited
United Kingdom
Lucia Brandi
Translator, Freelance
United Kingdom