Roberto Jones
Art Director
ABOUT
Visual identity developed for a psychology clinic. According to client's briefing, the main idea was to transmit the growing aspect of psychotherapy; a brand representing an expansion concept. With that in mind, the logo reflects this dynamic motion, expanding itself from its center through symbolic arrows created that brings the movement. Those main keys, expansion and dynamism, in addition to harmonic colors and typography, were used on the entire identity, creating a concise and strong brand.