Roberto Danino
SVP Creative Director
ABOUT
In the dark year of 2020, BBDO New York wanted to find a way to convey the hope that The American Red Cross Brings to disaster survivors. Music provided the perfect solution, helping to tell a simple story of loss, hope and resilience in a way that might have felt trite or cliche if it had been approached visually. The film was captured in a single take on a real location. The audio is the actual performance, captured live.
MADEIT CREDITS
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American Red CrossClient
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Adam WittenEditor -
Alejandra AlarconHead of Production -
Alexandra LubranoProducer -
Andi LewisProducer -
Anne LacCreative Director -
Bennett LieberSenior Producer -
Catherine SangiovanniAssistant Engineer -
CO 3 NYPost Production Company -
David LubarsChief Creative Officer -
Douglas AveryDirector -
Eric GoldsteinCreative Director -
Erica ThompsonExecutive Producer -
Evan MangiameleComposer -
Film 47Production Company -
Fred KoveyCreative Director -
Gloria PitagorskyManaging Director -
HEARD CITYAudio Finishing -
Jackie JamesProducer -
Jake LivingstonManager -
Janine ConwayProducer -
Jason HaugaardProduction Designer -
Jeff StraughnPresident of Brand Marketing -
Jesse KurnitExecutive Producer -
Jon LevineMusical Arranger -
Julia MillisonMusic Producer -
Julian LaingAssistant Editor -
Kathy BannonSenior Business Affairs Manager -
Mark HankeyLine Producer -
Method Studios NYVisual Effects Studio -
Pramiry WaveMusic & Sound Company -
Reid PierceProducer -
Ronnie StapletonAssistant Engineer -
Sam HendersonAccount Manager -
Sam SkloverCreative Marketing Manager -
Sasha AwnProducer -
Sofie BorupTelecine -
Stephen MorrisConform Flame Artist -
Stuart RobinsonManaging Director -
Tony FinleyProduction Manager -
Tsiliana JolsonHead of Production -
Vic PalumboExecutive Producer -
WORK EDIT NYEditorial -
Alex GianniGroup Executive Producer -
BBDO WorldwideAdvertising Agency -
D&AD -
Paul MeyersDirector of Photography -
Seth PhillipsComposer -
Roberto DaninoCreative Director