ABOUT

Background
Lambeth is one of 14 local authorities which make up Inner London. Lambeth Fostering & Adoption service has a distinctive stand-alone identity that sits comfortably alongside the existing Lambeth Council brand.

Brief
Design and lay out posters, web banners and an editable Word template to promote Lambeth’s Fostering Fortnight.
People images needed to look real and dynamic, and had to pay particular attention to equal representation.

Solution
Pastel colours, representing the ‘caring’ nature of the Fostering service, are combined with images that convey a positive professionalism that inspires confidence and trust.
The bold combination of headline, imagery and colour overlay creates an inviting set of collateral for print and digital use.