ABOUT

Florita Beachwear is a B Corp-certified brand, rooted in the cultural and aesthetic richness of tropical Brazil, and is known for its commitment to sustainability, slow fashion, and local artisanship. I led the creation of a website that reflects these values while developing a cohesive visual identity across social platforms to engage a global audience. Working alongside a copywriter and social media manager, we crafted and executed content strategies that amplified the brand’s mission. Recognised by British Vogue, Harper’s Bazaar, ABEST, and Eco-Age, Florita now stands as a thoughtful, ethical brand with a strong international presence.