ABOUT

When Toni & Guy sought to visualize their new packaging for their 60th anniversary, we delivered dynamic concepts.

I contributed to the Toni & Guy concept project. Our secret weapon? Celebratory concepting. When Toni & Guy sought to visualize their new packaging for their 60th anniversary, we delivered dynamic concepts. Focused on on-shelf impact, our sophisticated creative ideas aimed to preserve the brand's original design while infusing a fresh perspective. Our concepting enabled them to grasp consumer wants and needs without incurring full re-design costs – a win-win in our book!

Team Behind the Project: Roberta Labanca & Annie Bartley