Robert Whittaker 3D Artist

ABOUT

I create this concept for Nike to see if they liked the idea. I went with the idea of creating a new classic, the old Nike tennis classics is the current classic so I Chose Nike Air to be the New Classic only my new classic design has a upgrade. I first had to identify a problem. then come up with a solution so, I posed a bunch of questions. Have you ever waiting in the cold at the bus stop during the winter? catching cold feet is not a nice experience, neither is hot sweaty feet during the summer. Have you ever gone jogging at night? somewhere where you may not be noticed because the environment is poorly lit. I took those questions and came up with Nike AirTechs Metaverse.

MADEIT CREDITS

Nike AriTechs

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