About me

Senior has been conjuring up such triumphs for 30 years. He worked as an account director for a series of agencies before becoming a founding partner of Fallon London in 1998. More recently, he was CEO Worldwide of Saatchi & Saatchi, a role from which he stepped down in January 2017.

His trademark campaigns blend joy, conceptualism and drama to create something alchemical. Fallon sent a blaze of 10,000 coloured balls ricocheting down the hills of San Francisco to promote Sony Bravia televisions; made a Skoda out of cake; and Saatchi & Saatchi staged a flash-mob dance in Liverpool Street Station for a T-Mobile ad. His campaigns become news stories (Cadbury's gorilla appeared on the front page of the Financial Times).

Top 100 Influencer of the Year 2019Influencer of the Year
Creativepool member since 25 February 2019