ABOUT

Shell Global Trade Rewards – Campaign Visual Development & Toolkit Production
Freelance Consultant

Working closely with the Creative Director, I was responsible for developing and producing the key visual for Shell’s Global Trade Rewards campaign. The brief required the creation of a celebratory and aspirational image that reflected the success of Shell customers while remaining intentionally universal and relatable across multiple international markets.

Starting from individual photographic elements, I created the final hero visual through extensive retouching, compositing, colour grading, and image manipulation. Particular attention was given to creating a distinctive Shell look and feel through the use of light, colour, atmosphere, and branding cues, while ensuring the featured character remained generic enough to resonate with a global audience.

Once the master visual had been approved, I developed a suite of campaign assets and templates that formed the foundation of a wider campaign toolkit. These assets were then adapted across multiple formats, channels, and touchpoints, ensuring consistency throughout the campaign rollout.

Responsibilities:

* Development of the campaign’s key visual from concept assets
* High-end retouching, compositing, and colour grading
* Creation of a globally adaptable hero image
* Visualisation and refinement of campaign concepts
* Toolkit and template production for campaign rollout
* Adaptation of artwork across multiple formats and channels
* Collaboration with Creative Directors and Client Teams
* Preparation of final artwork for print and digital use
* Quality control and brand consistency across all deliverables

This project required a strong combination of creative problem-solving and technical execution, transforming a conceptual brief into a flexible visual system that could be successfully deployed across international markets while maintaining a consistent Shell brand presence.