ABOUT

Working as part of the global campaign production team for EA SPORTS FC 24, I was responsible for the adaptation, artwork, and production of campaign assets across a wide range of outdoor advertising and digital formats. Collaborating closely with Creative Directors, Designers, and Production Teams, I helped ensure the campaign was delivered consistently across multiple territories and touchpoints worldwide.

Using master campaign assets supplied by EA SPORTS, I adapted and implemented creative across numerous formats, locations, and media channels, ensuring visual consistency while meeting the technical requirements of each individual placement. The work included large-format outdoor advertising, digital screens, experiential environments, retail activations, and location-specific campaign executions.

A key aspect of the role was managing complex artwork adaptations across multiple markets and suppliers, ensuring that campaign messaging, branding, and visual impact remained consistent regardless of format, size, or environment.

Responsibilities:

* Production and adaptation of EA SPORTS FC 24 campaign assets
* Artwork creation for global outdoor advertising (OOH) campaigns
* Digital screen and DOOH asset production
* Large-format print artwork and environmental graphics
* Adaptation of master campaign assets across multiple territories
* Collaboration with Creative Directors, Designers, and Production Teams
* Quality control and brand compliance across all deliverables
* Preparation of final artwork for print and digital deployment

This project required a strong understanding of large-scale campaign rollouts, meticulous attention to detail, and the ability to manage multiple asset versions simultaneously while maintaining consistency across a global marketing campaign.