ABOUT

Brief:
The DEC required a digital report for journalists and press to communicate the effects of the coronavirus pandemic on fragile states drawn from the results of a survey of humanitarian workers in six countries.

The report was too large and detailed to be content managed on the main DEC website and a live solution was required within four weeks.

Strategy:
Create a stand-alone, DEC branded, digital report with clear menu and page structures to contain multiple media – video, stills, charts and text – for engagement from a small but influential audience of press and journalists.

Result:
A digital report in DEC visual style with clear structures designed for the specific audience of journalist and press.

Achieved a good level of media coverage including BBC, ITV and Channel 4 news, the Guardian, Times, Telegraph, Mirror and Metro, so was effective for the small but influential audience we were primarily trying to reach.

The first six months headline data analytics included 5,200 users and 13,600 page views.