Rob Elford Designer

ABOUT


My new collection, Ephemeral Delusions in a Motionless State, focuses on artistic conformity in an Internet world. It explores how art is becoming reliant on market trends, Facebook-likes, twitter-followers and memes, instead of promoting creative individuality.

The inspiration for Ephemeral Delusions in a Motionless State came from a trip to Greece at the height of the current economic crisis. I noticed that stunning classical architecture and ancient sculpture were surrounded by the decaying, decimated icons of our post-modern world.

A number of pieces exist as a diametric opposite: one celebrates excess and individuality; the other is an ironic reminder of minimalist restraint and digital design norms.

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