ABOUT

Photographer, Tim Barber

This is part of the ongoing host growth campaign following on from it’s European launch in November 2015 across billboards, magazines and public transport in London, Amsterdam, Paris and Dublin.

This campaign is currently live in San Diego, Seattle, Toronto, New Zealand and Hong Kong, and features real Airbnb hosts demonstrating what the income from their spare rooms is funding.

My brief was to add warmth and atmosphere to the scene while keeping it natural. Ambient light and sun flare have been worked in to help enhance the mood.

One of the challenges in the project was the need for balancing the image to accommodate the white overlaying text, which was originally a bright sky in the case for Jeff trekking in the mountains.

Another of the challenges was to extend the images 100%, or twice the length, for billboard and digital banner specifications. This meant finding additional scenery from alternate shots, or to create and illustrate the elements. This was a requirement for all images.

Rozzi, who is driving a convertible, was originally without a seat belt, so this was added in with no assets.