ABOUT

Sonamba was born with a novel premise: develop the brand and positioning in tandem with the product’s development. The results put the brand at least two years ahead of its contemporaries.

Sonamba is a wellbeing status monitor and medical alert system for seniors living independently. It is designed to effortlessly fit in with both the senior’s and caregiver’s lifestyles, giving family members and caregivers periodic updates on the senior’s wellbeing throughout the day – not just in emergencies. Everything about Sonamba had to be about the people using and interacting with it, and that’s what drove our desire to develop the branding and positioning with the product’s development.

The look and feel had to make us look as big as possible. Being a co-founder, it was a must for me to wear several different hats that play to my strengths—head of design and creative, selecting and working with the very best advertising and PR firms, being lead on the industrial design (look and feel) of the product as well as taking care of creating, managing and maintaining a cohesive brand and message.