ABOUT

Flowserve Corp. is a world leader in supplying pumps, valves and seals to infrastructure, energy, manufacturing and process industries. Challenge: Relaunch a global brand with a limited budget. Successfully implementing a global brand launch is difficult under even the best of circumstances. When American-based Flowserve decided to do just that at ACHEMA, the leading international event for chemical engineering, environmental protection and biotechnology, my team had to overcome additional hurdles imposed by a limited budget, cultural and language differences.

We developed a powerful, culturally sensitive, brand-compliant campaign that reached targeted European media and customers. A global synergy was designed to advance corporate-wide brand value cost-effectively, by development of a special-purpose interactive English/German micro-website to communicate with ACHEMA media and customers.

This was coupled with brand messaging through animation and tradeshow design to present a cohesive, universally understood message.