ABOUT

With their continued growth, over 2,000 employees, brand new headquarters, and a healthy war chest for more acquisitions, Intelligrated not only leads the North American material handling integrator market, but is poised to gain an even greater leadership position among the global competitors. For these reasons, they needed to provide an updated look and feel to their public face — starting with an upgraded ad campaign that crosses multiple media platforms.

I started by honing in on the various segments of their market differentiation which centers on automated software controls solutions—concentrating on their performance. From there I worked off of what best represents Intelligrated’s core software controls: speed, accuracy and control. This is best represented and easily captured through an athlete who best represents the three attributes.

My new advertising campaign continues to be very well received by Intelligrated management, customers and the industry, with the look and feel now successfully being carried over into the company’s website.