ABOUT

Twelve Keys Gin needed help evolving their brand world, the challenge for them and the brief to us was, “We have a bottle label design but I don’t know what the rest of our brand looks, sounds and feels like.”

After a series of discovery based brand workshops to help understand their goals and dig into the behaviour of their customers we went on to craft brand messaging, tone of voice, and look and feel.

Working closely with the client we created a series of branded stylescapes which fed into art direction for photography and website design.

Using insights gained during the discovery phase we also created a social media content strategy for the launch of their new gin and designed social assets to accompany this content.