Rob's work

As you can see from my CV. I have been involved in digital marketing & brand for a number of years, driving awareness, affinity, NPS and growth. During this time, I have been both hands on and leading digital teams to meet business KPI's, increase visibility, drive qualified traffic and delivering on ROI. Heavily experienced in all areas of digital including; Performance Marketing, CRM, SEO, PPC, Social, Email, customer acquisition and conversion. Highly analytical in nature, with a test and learn approach to customer journey, user experience and conversion. Achieved through data analysis, A/B tests, experiments. Optimising campaigns for optimum customer acquisition through owned and earned media, paid channels and organic growth. Managing and developing global digital strategies on a day-to-day basis, to deliver a customer centric and integrated user journey.

More recently, I have been a member of the Krispy Kreme leadership team driving digital change within the business.

- Delivered £1.3m incremental revenue from optimised CRM program

- Delivered £1.5m incremental revenue from a 1.2% increase in conversation rate

- Delivered new mobile first, fully optimised website

- Developed digital strategy for Ecommerce, B2B, content and social

- Launched brand in Ireland with World-record breaking results. (80% engagement rates on social)

I am looking for a role within a business that will provide growth and a long term career.

I look forward to hearing from you,

Rob Martin